Glamour is addictive. Hollywood stylists and music arrangers developed a fund of enhancement techniques so that visual, tactile and sonic surfaces could arouse inner desires. If we want to understand this experience better, how do we give in to its spell without letting our rational faculties drift off to sleep? Musical production numbers from the classical studio era will be used to illustrate how sound and image were shaped and styled to generate allure, encouraging particular frames of mind in the viewer. Three such frames of mind: captive attention, the transfiguration of the everyday, the preservation of distance between spectators and the object of fascination will be explored in this session.